I grew up in Chicago around people who were building something. Business owners, hustlers,
guys with real ambition. I was always the one in the room listening to how they got there,
and I fell in love with the story, not the spreadsheet.
Here's what I figured out: most founders are already saying the good stuff. It's sitting in a
podcast nobody clipped, a webinar nobody cut, two hours of footage nobody watched twice.
The story's there. Nobody's showing it.
That's the whole job. I find the moments that make people lean in, and I put them where the
attention already is. Not clips for the sake of clips. Clips that build a name.